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Harsh loves to study and understand Content & Consumer Behaviour using data. He has worked in the Media & Entertainment Industry for over 15 years. Some of the key projects that Harsh has been involved in are setting up Content Analytics team at Hotstar, Converting Cricket Viewers to Entertainment during IPL on Disney+Hotstar, working closely with Product team on leveraging Content Insights and improving recommendation system, setting up Content, Consumer & CLM Analytics teams at Zee5 and working on amazing projects.